Fashion magazines' September issues are usually nice and fat, bursting with new looks for cold weather. This year, some are almost as skinny as the models inside.
Behind the relatively svelte issues are newly frugal fashion advertisers, slashing their budgets in the recession and experimenting with putting more ad dollars to use on the Web.
High-end fashion brands such as Louis Vuitton, Gucci, Emporio Armani, Dolce & Gabbana and Prada are still buying ads in the glossy pages of Condé Nast's Vogue and W, Hachette Filipacchi's Elle, Time Warner's InStyle and Hearst's Harper's Bazaar. But most of the September issues, ...
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